Brand Identity
The carbfasting identity
Primary wordmark
carbfasting.Reversed
carbfasting.Monochrome
carbfasting.Palette
Leaf
#3f6f50
Clay
#b5683f
Ink
#211f1c
Paper
#f6f2ea
Muted
#716a61
Typography
Newsreader Display & headlines · warm editorial serif
Hanken Grotesk Body & UI · clear, friendly grotesque
JetBrains Mono Labels & metadata · precise, technical accent
Voice
Clear over clever
Plain language anyone can follow. No jargon walls.
Cite the science
Claims link to evidence. We say when something’s unproven.
Welcoming to everyone
Curious or committed, beginner or athlete — all belong here.